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T flavour to business – Apna state, apna swaad డిసెంబర్ 29, 2009

Posted by Telangana Utsav in Culture, G.O 610, Hyderabad, Identity, livelihoods, politics, Sankranthi, Telangana.
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T flavour to food biz
Sudipta Sengupta | TNN

Hyderabad: Tucked away in a nondescript lane near Indira Park, Pramada’s sweets and snacks shop would have remained known only to a select few, had it not been for the recent ‘T’ movement. With the three-week old agitation instilling among the people of Telangana a renewed sense of pride for the region, this shop selling traditional Telangana food, has found more patrons than it ever expected.

FOOD FACTOR: R Pramada Reddy displays traditional Telangana sweets and snacks at her store

In an effort to abandon everything from ‘Andhra’, scores of Telanganaites now land at Pramada’s in LIC Colony opposite Indira Park each day where everything from the raw material to the people working there are from Telangana. Not surprising then that regulars at the store, where she makes and sells these quintessential Telangana delicacies, say that every bite of Pramada’s snacks make them feel closer home and truly fill in that “missing (Telangana) taste in life” (the tag line of the store). They, however, add that over the last few weeks, this shop has turned into more than just a food stall.

Such talk about Pramada’s ‘silently’ helping the political cause brings its owner, R Pramada Reddy, great joy. However, the 47-year-old from Khammam district admits that she had no such thought when she started off this snack venture nine years ago, which coincided (though not by design) with the launch of TRS. “My friends used to eat at various places and come and tell me how none of it tasted like home-cooked food. They coaxed me to get into this,” says Reddy who has been receiving more customers ever since the ‘T’ agitation picked up in the last three weeks.

“There has been a significant rise in the number of orders I get. A lot more people have also been asking for bigger parcels to send abroad,” she says, adding that the NRI Telangana community has in the last few weeks ordered snacks in kilos.

The patronage is not without reason. She explains how Telangana food can be easily differentiated from Andhra food. “The latter is more about chillies and no masala. Ours has both in equal proportions,” she says. The ‘chakka garelu’ (a snack item) for instance, she explains, tastes very different if bought from an Andhra shop. “We use spring onions and lot of coriander to make it that gives it a distinct taste,” she explains. Even the pickles at her store, customers claim, have a very ‘Telangana flavour’. “It is not as hot as Andhra pickles, and the taste of the masala used is distinct. You will not get the same thing anywhere else,” said B Reddy, a regular at the shop.

Some of her exclusive Telangana products are the ‘sakinalu’ (another spicy snack made especially for Sankranti and weddings) or the ‘madugulu’ (a sweet) or even the ‘keema karijelu’.

“In case of Andhra pickles, the oil is not boiled, in our pickles that is a must. It gives the pickle a very different taste,” said Vijaya Reddy, one of Pramada’s oldest customers.” With the ‘T’ movement gaining ground, Pramada’s patrons are sure that the shop will get only bigger by the day

source: http://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=TOINEW&BaseHref=TOIH/2009/12/29&EntityId=Ar00204&GZ=T&AppName=1&ViewMode=HTML&GZ=T

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1. A.VENU - డిసెంబర్ 29, 2009

Thanks for promoting telangana recipes.

Shall we have to go all the way to indira park to purchase the items .

sruthi reddy - జనవరి 2, 2010

Yes…you need to go all d way..worth it.order on phone- 040 276 13 276

2. Yapala - జనవరి 4, 2010

YES..it is worthy…. taste remembers your mom’s food taste…for sure…becoz i DID feel so…..Try it once….u will sure recommend as many u think of like me….

3. kalpana - జనవరి 8, 2010

I tried almost all the sweets and pickles there. It’s worth every rupee you spend.

4. ramana reddy chintalaphani - మే 31, 2010

dear mrs , pramoda reddy
one of my relatives brought chakinalu and madugulu and these are the best i have ever tasted in my 70 years life. being a us citizen i am not able to taste these items being not available here regularly.

hence i request you as i don’t want to disturb my people in india, –is it possible to mail us regularly on advance payment of money. i am not aware of postal charges etc, one has to work out the costs of such contingencies and on trail bases you can start mailing to tnris. once it clicks it is a windfall to you and the best telangana snacks to us
please e-mail your phone no.At cramanareddy@hotmail.com

with good luck,

ramana reddy chintalaphani

5. P.karthik Reddy - జూన్ 16, 2010

PRAMADA’S SWEETS HOTS AND PICKLES is located at
H.No 70, L.I.C COLONY , OPP: INDIRA PARK,
HYDERABAD-500080.
Ph: +91-040-27613276 , +91 9908879512.

ALL THE ITEMS ARE REALLY WORTH THE QUALITY AND THE QUANTITY.. I AM A REGULAR CUSTOMER TO THIS PLACE N I HAVE TRIED ALL MOST OF THE ITEM’S THERE .. I CARE A LOT ABOUT MY HEALTH A LOT AND I PREFER PRAMADA’S..THE OIL’S THEY USE IS OF GUD QUALITY AND AND THEY USE OIL ONLY FOR ONCE.. THEY DONT REUSE THE OIL’S AS OTHER SWAGRUHA FOODS…AND THE TASTE IS REALLY THE ORIGINAL AND AMAIZING.. I REMEMBER THE OLD DAYS OF MAKIN KATE GARELU AND SAKINALU IN MY VILLAGE BY EATING THESE… INFACT THESE ARE BETTER THAN I HAD IN MY BEST OF THE YEARS IN MY LIFE.
…P.KARTHIK REDDY -JAI TELANGANA

6. Ashwini Reddy - ఆగస్ట్ 6, 2012

Real tasty telangana food.. loved all the snacks and pickle’s … in love with a sweet dish called “parda pheni”… amazing when it comes to quality coz i’m too concerned about health and the quality the food they serve is healthy and essential ..

7. Neha Rao - ఆగస్ట్ 7, 2012

visited today !!… explored delicious telangana snacks after a long time.. reminded my childhood days when grandmother used prepare these similar delicacies….
it tastes highly desirable in telangana food culture …
loved sakinalu .. tried parda pheni too ..it tastes sooo yummy !

8. Tejas Patel - డిసెంబర్ 19, 2013

I miss the snacks from the very special little place


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